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Michael Saylor’s Strategy bought an additional 1,287 BTC for $116 million, at an average price of $90,000 per coin, despite posting a $17.4 billion unrealized loss in Q4 2025, after Bitcoin prices fell over 23%.
The recent purchase lifted its total Bitcoin reserve to 673,783 BTC and raised its US dollar reserve by $62 million, bringing its total cash holdings to $2.25 billion.
Strategy has acquired 1,287 BTC to increase its BTC Reserve to ₿673,783 and has increased its USD Reserve by $62 million to $2.25 billion. $MSTR https://t.co/Cv8jD80kQC
— Michael Saylor (@saylor) January 5, 2026
According to the company, these purchases were funded through stock sales under its at-the-market program. Strategy said the BTC purchases were made using proceeds from the sale of its Class A common stock, and that its reported net proceeds from selling 735 shares between January 1 and January 4 were $116.3 million.
Moreover, the Bitcoin purchase is part of its ongoing treasury strategy, which is based on holding Bitcoin as a primary reserve asset.
As a result, the firm now controls one of the most prominent corporate BTC positions globally.
Strategy Records $17.4 Billion Unrealized Loss
Despite the recent and continued strategy to add to its BTC hoard, Strategy reported a $17.44 billion unrealized loss on digital assets for the three months ended December 31, 2025.
Moreover, for the full year, Strategy said it recorded an unrealized $5.40 billion loss on digital assets and a $1.55 billion associated deferred tax benefit.
The loss reflects Bitcoin’s pullback in the final months of 2025, during which the BTC price dropped from an all-time high (ATH) of about $126,230 to around $82,000. BTC is now down 25% from its ATH.
According to Michael Saylor, however, the company’s co-founder and executive chairman, BTC is viewed as a long-term store of value, and reiterates that Bitcoin boosts the firm, making $MSTR liquid.
MICHAEL SAYLOR SAID LIVE ON CNBC THAT HE IS CONFIDENT THAT STRATEGY $MSTR WILL BE ADDED TO THE S&P 500
“IT WILL HAPPEN” 🚀 pic.twitter.com/nSmsL3Yd5h
— Vivek Sen (@Vivek4real_) January 6, 2026
After the recent purchase, Strategy now leads in the list of firms that hold BTC globally, followed by MARA holdings and Twenty One Capital, holding 53,250 and 43,514 BTC, respectively, according to BitcoinTreasuries.net
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