The DOGE crypto community has scored a significant win, and this time, it’s not just on the blockchain. Dogecoin, the iconic meme coin backed by a global online movement, is about to make its mark in European football. The Shiba Inu logo, synonymous with Dogecoin’s lighthearted yet powerful brand, will soon appear on the jerseys and stadium signage of Italian Serie C club U.S. Triestina Clacio 1918.
The deal, orchestrated by the House of Doge and Brag House Holdings (NASDAQ: TBH), cements Dogecoin’s entry into one of the most popular sports in the world. However, beyond memes and marketing, could this partnership propel Dogecoin toward mainstream recognition and potentially impact the price of DOGE?
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House of Doge, the commercial arm of the Dogecoin Foundation, announced earlier this month that it had taken a controlling stake in US Triestina Calcio 1918, making it one of the first crypto-linked entities to acquire ownership in a European football club. The partnership featured Dogecoin’s Shiba Inu logo prominently on the team’s primary jerseys, with additional branding on secondary kits, shorts, and stadium LED boards.
GOLAZO: The DOGE logo will appear on the jerseys of Italian soccer club U.S. Triestina Calcio 1918. pic.twitter.com/WCaKvbJYHl
— CoinDesk (@CoinDesk) October 30, 2025
The collaboration goes beyond sponsorship; it’s about bringing the DOGE ethos to real-world culture. Dogecoin’s logo will also appear across the club’s stadium signage, press conference backdrops, and promotional materials. Ensuring the coin’s visibility across broadcast media and social platforms. For a coin that was born as a joke in 2013, it’s a surreal full-circle moment: DOGE is now not only part of global pop culture but an official emblem on a century-old Italian football club.
The sponsorship will run through the 2025-2026 season and continue into the 2026-2027 season, providing Dogecoin with sustained exposure across Europe. Brag House CEO Lavell Juan Malloy II called the move “symbolic of a movement where community, technology, and real-world ownership intersect.”, suggesting that DOGE’s cultural power may be key to bridging the gap between crypto and mainstream entertainment.
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How Could the Dogecoin Football Push Impact DOGE Price?
From a market perspective, the partnership lands at a fascinating moment for
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Dogecoin
1.49%
Dogecoin
DOGE
Price
$0.1862
1.49% /24h
Volume in 24h
$2.40B
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Price 7d
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. While the meme coin remains one of the most recognized cryptocurrencies globally, its price has struggled to reclaim its 2021 highs of $0.73, trading instead around $0.185 in late October 2025 – still down 75% from its peak.
(Source – CoinGecko)
Yet, DOGE continues to outperform many altcoins in terms of brand visibility and user adoption.
On a daily time frame, the price has formed a large ascending channel, on which the current price is sitting at the support level of $0.185. The RSI indicator is sitting below 40, approaching oversold territory, in combination with the MACD flipping positive, suggesting renewed interest in prices. A possible scenario in that situation would be reaching for the top range of the channel, which will shoot the price to $0.32, acting as resistance.
(Source – TradingView)
If that doesn’t happen and a breakdown occurs, we can examine the next possible resistance at the $0.1 price level.
Whether this will spark a lasting DOGE price rally remains to be seen, but one thing is sure: Dogecoin’s presence in Serie C has already scored a goal for crypto culture. The world’s favorite meme coin just found its following playing field, and the fans, both in football and crypto, are here for it.
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The post Dogecoin Set To Take Serie C By Storm: U.S. Triestina Calcio Sponsored By DOGE? appeared first on 99Bitcoins.
