Key Takeaways
- DAZN and ADI Predictstreet launched a free-to-play prediction game in the DAZN app for the World Cup.
- Fans predict matches, players and outcomes to earn points, climb leaderboards and win World Cup tickets.
- Available outside the US and built on ADI Chain, it will expand across DAZN’s wider sports lineup.
A free-to-play prediction layer for live sport
DAZN and ADI Predictstreet on 18 June launched a free-to-play prediction experience inside the DAZN app, putting real-time match predictions in front of the streaming platform’s global audience just after the FIFA World Cup 2026 got underway.
ADI Predictstreet, the official prediction market partner of the tournament, adds a tab within DAZN where fans can call match outcomes, player performances, tournament statistics and key moments as games unfold. No purchase is required: users earn points for accurate predictions, climb community leaderboards, and compete for prizes that include FIFA World Cup 2026 match tickets. The experience is open to DAZN app users subject to local regulation.
Notably, the launch is aimed at fans outside the United States. There, ADI Predictstreet runs a separate, real-money operation, having opened to US traders across 23 states through Fanatics earlier this month. The DAZN tie-up is the free-to-play, engagement-focused arm of the same brand, built for international audiences rather than as a wagering product.
The partnership was first announced in April, with the World Cup serving as the launch catalyst. ADI Predictstreet says the experience will expand across DAZN’s broader sports portfolio once the tournament ends. Underpinning it is ADI Chain, the company’s blockchain infrastructure, which it describes as institutional-grade and built to handle high- volume, real-time activity.
DAZN Group CEO Shay Segev said the integration brings “real-time prediction and fan participation into the heart of the live viewing experience,” framing it as a step in the platform’s push toward more interactive sports entertainment. ADI Predictstreet CEO Dimitrios Psarrakis said the move “transforms predictions into a truly mainstream fan experience,” giving sports fans a new form of real-time, free-to-play participation.
The launch reflects a wider trend: prediction-as-engagement is fast becoming a standard second-screen layer on live sports broadcasts, and the World Cup is shaping up as its biggest proving ground yet. It is also unfolding right next to the money side of the same boom – real-money prediction markets are projected to draw as much as $50 billion in bets on the tournament, a first for the sector – a reminder of how quickly the World Cup has become the format’s global showcase, free-to-play and real-money alike.
